Source: Shutterstock Are we in a honeymoon phase for the chief marketing officer? “The tenure of a CMO is less than 2 years,” had been the common refrain for years. That average is up to four, and businesses seem to be in hot pursuit of the CMO. Even though there’s much debate within a recent Gartner report about CMO vs. CIO spending power, the perception is clear: “The CMO has the budget for innovation.” But this could be the calm....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing