There’s a metaphor I like to use about public washrooms. Have you ever been in a public washroom where the toilet flushes automatically, the soap dispenses automatically, and the water turns on and off automatically, but then the drier is manual, and it seems really jarring and weird because you stick your hands under it expecting it to be automatic too and then nothing happens? That’s what’s going to happen to digital customer experiences and marketing best practices.
Let....