As one of the 29 million people to view WestJet’s Christmas Miracle video, I can honestly say that from a branding perspective this is as good as it gets. A job really well done.
If you haven’t seen it, let me clue you in. Canadian airline WestJet released a heartwarming video in time for the holidays – filmed with hidden cameras – that showed creativity and genuine human emotion at its finest. A virtual interactive Santa, displayed on kiosks at Toronto and Hamilton International airports....