Can Augmented Reality Augment Loyalty?

In an age where technology changes by the minute, it’s no wonder our opinions on that technology seem nearly as fickle. Take augmented reality, for instance. It wasn’t long ago (late 2010, 2011) that naysayers were calling it “gimmicky” and not ready for primetime. Or, in the words of Thomas Husson, a Principal Analyst at Forrester Research, “…Overhyped technology [in which] …there are a limited number of consumers regularly and actively holding up their smartphone to interact with their....

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