Bridging the Retail Physical and Digital Customer Divide

With all the talk about customers and their use of multiple channels to reach that purchasing decision, physical retail stores retain one distinct advantage: face-to-face time with the customer. Forrester updated their customer life cycle diagram recently identifying two new areas - Ask and Use -  into the blueprint for marketers thriving for attention in the era of “customer-obsessed” enterprises. These new additions expand out the original four: Engage, Discover, Explore....

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