Boost Digital Marketing Returns With Marketing Optimization

According to the recent 2013 Marketing Performance Management Survey by Forrester, ITSMA and VisionEdge, marketers still have a long way to go. To be relevant to the business, marketers need to measure and communicate the right metrics. Surprisingly, just 40 percent of marketers today think that measuring marketing’s contribution to the business is very important or critical. And even more startling: only a small percentage of CEOs (9 percent) and CFOs (8 percent) use....

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