When you search “business planning resources US,” Google serves up pages and pages of results without a single bank website. When you search “business planning resources New Zealand,” ANZ BizHub is No. 3 on page 1. Page rank is everything if you want to increase your online sales.
So how did ANZ Bank get such a high page rank while the others didn’t rank at all?
Content. They provide content to answer consumers’ banking questions.
In April 2013, ANZ....