Ahhh, the email inbox. A modern marketer’s potential Pandora’s Box. The drive to personalize and grab a reader’s attention is par for the course when it comes to contacting consumers. But you’ve been there too – staring at the screen in disbelief at what’s come out of Pandora’s inbox. The subject line that screams: “Is this you? I hope so!”
Bieber Tickets Now on Sale!
Minivans Priced to Move!
BOGO Espadrilles!
In case....