The Challenge of Local Marketing
Do more with less. It’s simple to say, but not so easy to do. But that has been the reality of the marketing landscape for some time. Demands on marketing continue to grow, while budgets decrease in proportion. Take a budget hit, figure out ways to work smarter, or somehow meet objectives that multiply each successive quarter. Repeat.
Marketing Localization: The Fowl Alternatives
The need to do more with less is perhaps....