Data Quality Procrastination, or DQP, affects 63% of organizations, who say that they lack a “coherent, centralized approach” to their data quality strategy. This is a shocking statistic seeing as 99% of organizations believe that data is essential for marketing success, and that 83% of commercial companies believe their revenue is affected by inaccurate and incomplete customer or prospect data. Not to mention that the implementation of a data quality initiative can lead to 15-20....