1. 5 Points to Make Your Loyalty Rewards Pay – Troy Media
For millions of Canadians, rewards points are a good as money in the bank. The fact that so many retailers have reward programs speaks to their success as a marketing tool, but consumers may need a strategy to make them pay.
2. Why CMO Leadership is Essential to Data-Driven Marketing – Forbes
Today’s CMO’s face a key leadership challenge as they shift their marketing organizations to take advantage....