1. 5 Points to Make Your Loyalty Rewards Pay – Troy Media For millions of Canadians, rewards points are a good as money in the bank. The fact that so many retailers have reward programs speaks to their success as a marketing tool, but consumers may need a strategy to make them pay. 2. Why CMO Leadership is Essential to Data-Driven Marketing – Forbes Today’s CMO’s face a key leadership challenge as they shift their marketing organizations to take advantage....

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