Already a world champion in pushing books, music, consumer electronics and general merchandise online, Amazon is entering the CPG space in the same way it conquered these other products: go big or go home.
Even though sales of food and beverage are just a small slice of Amazon.com’s reported domestic sales of $44 billion in 2013, the fact that roughly 20% of all e-commerce transactions flow through the e-tailer and one-third of all retail product searches begin on....