As a marketing director, “mega,” is a word I could usually do without. Too often it comes part of the package deal with any campaign that trumps volume over substance. We have mega department stores, mega sales, mega bucks, mega discounts, or my favorite pairing, “mega colossal.”
Thankfully, though, last month’s Mega Event in San Diego delivered. Several airline frequent flyer programs broke new ground in how they inspired passenger loyalty, heightened revenue and made payments domestically....