A message from a friend or family member has far more meaning than one sent by a brand. We know this to be true and surveys confirm it. It’s also what the Advance Auto Parts refer-a-friend program is built on. That’s what Internet Retailer learned from Heath Bradbury, the auto-parts retailer’s Manager of Digital Marketing and Innovation.
Bradbury talked to editor Zak Stambor about how Advance Auto Parts uses referral marketing to identify brand advocates and determine....