Those who know me will surely understand that “hot and humid” is not a forecast I look forward to. But even dew points in the 70s couldn’t dampen my enthusiasm for this year’s Loyalty Expo in Orlando. The reasons for my enthusiasm are three-fold. Pictured Above (Left to Right): Debora Haskel, Vice President – Marketing at IWCO Direct Tammy Lucas, Managing Director, Advertising and Marketing at Best Western   1. IWCO Direct Delivers 52.8% Lift in....

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