We live in an age where “Customer is King." We want to acquire more customers, as quickly as possible, but of course, only the RIGHT customers that will become our most loyal fans, buy from us consistently, and spread the word about just how great our company is. Although it can cost 7 times more to acquire a new customer than retain an existing one, a growing customer base is certainly important to any business. However, while acquiring new customers should always be....

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