Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences. The biggest drivers of increased use of data-driven marketing include: 53% - A need to be more customer centric 49% - Maximize effectiveness/efficiency of marketing investments 33% - Gain more knowledge of customers & prospects 24% - The growing availability of audience data 20% - A need to align....

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