Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences.
The biggest drivers of increased use of data-driven marketing include:
53% - A need to be more customer centric
49% - Maximize effectiveness/efficiency of marketing investments
33% - Gain more knowledge of customers & prospects
24% - The growing availability of audience data
20% - A need to align....