Anyone who serves customers recognizes that a key to getting closer to them is to improve the customer experience you offer them. And that doing so requires a true understanding of what customers want and need, what they do, and how they do it. In this day and age, gaining this understanding requires access to, and the ability to analyze and understand, customer data. Yet the degree to which companies don’t use their customer data to benefit their customers continues to surprise us.....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing