It’s not hard to entice consumers to share their personal data with you. You just have to know what motivates them to do it.
Why is that consumer data so important? Because you can use it to build customer profiles to create killer personalized mobile marketing campaigns—that generate a big return on investment (ROI).
In our study of 1,050 mobile smart phone and tablet users of all ages, Consumer Attitudes to Privacy, Permission, and Personalization, co-sponsored with mCordis....