4 Questions to Ask While Defining Your 2014 KPIs

One of my favorite questions in marketing is ‘What should I be measuring?’. The answer isn’t a very popular one: It depends. It depends on your responsibilities, your objectives, and your business goals. While various tactics have different measures of success, too often I’ve seen reporting done in silos, with each department reporting their own self-serving metrics. As 2014 draws near and you assess what needs to be reported throughout the organization....

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