As data continues to grow at unprecedented speeds, organizations must embrace a data-driven mind-set to stay competitive. With the influx of bigger data and new types of data, companies of all sizes are increasingly dependent on large sets of information to make better business decisions.  Marketing departments can rely on data to discover up-sell and cross-sell opportunities and to improve customer relationships. According to The 2014 Digital Marketer: Benchmark and Trend Report,....

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