Here are two email stats which reinforce the role of high value email as part of your mix; people who buy products via email spend 138% more than those who didn't receive email offers, and 44% of email recipients made at least one purchase last year based on a promotional email.
Based on this good news, here are 3 strategies for improving the performance of your email;
1. Use Consumer Behaviors to Personalize Email
According to Listrack, "If significant attention....