3 Big Data Analytics Trends That Need to Happen to Help Marketers

  1. Data Analytics
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Companies have invested in many different platforms, technologies, and customer-facing initiatives to move towards an integrated, personalized marketing approach. This has created large integration challenges, redundancies, and hype by suppliers who are adamant that they have all the analytics attached to their software or plug in. "A dirty secret in analytics is that most suppliers have simple reporting features on operational measures of their portion of the marketing supply chain, which....

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