“Don’t cry because it’s over. Smile because it happened.” -Dr. Seuss
About three months ago, I invited marketers to join me on a journey through the Big Data Archipelago, a collection of 10 islands, each focused on a key big data topic (see island names above). A visit to each of the islands involved examining the ways big data has impacted best practices with traditional data, and considering examples to illustrate the theme of each....