Loyalty Today

Loyalty Today

Loyalty Today is your destination for daily insights from leading industry blogs — Interact with the best minds in the business and find content focusing on customer loyalty, engagement, CEM, CRM and more all in one place!

View All

Government CX Demands a Chief Digital Officer


As part of the mandate to improve the federal customer experience, government agencies are hiring Chief Customer Officers (CCO) to lead the way. In general, a CCO is an executive... Read More

Make Collections Easy with a Modern CX Platform


Online shopping. Multi-channel service. Proactive customer communications. As companies and customers evolve, these things are indeed getting easier, transforming the customer experience. So, why has collecting overdue payments become more... Read More

Digital, Social Are Channels, Not Strategies


Digital Marketing, Social Media.  So often we hear people speaking these words. Often with a lofty tone as though these terms are definitive in and of their own.  ... Read More

Personalized Recommendations Can Grow Relationships


Because I travel so often for work, I like to unplug on longer flights and work my way through a good book. Over the years, my wife has recommended many... Read More

In Search of Bernbach in the Age of CX


A couple of years ago, AdAge wrote an excellent article reflecting on what would have been the 100thbirthday of Bill Bernbach, co-founder of international advertising... Read More

National Better Communication Day: 3 Questions to Ask Yourself to Improve Your Loyalty Program

Rymax Marketing Services

Market researchers have found that 90% of leaders think an engagement strategy has a positive impact on a business’ success but less than 25% of them have executed a successful strategy.... Read More

Marketing Analytics for Attribution Modeling


Marketing attribution has been a hot topic for marketers as long as we’ve had marketing. Everybody talks about it, few really know how to do... Read More

Final Frontier for Contact Centers: Business Process Efficiency


Space: The final frontier. These are the voyages of the Starship Enterprise. Its 5-year mission. To explore strange new worlds. To seek out new life and... Read More

Managing Your Online Reputation is Easy

I often get asked, “How can you help me manage my company’s online reputation?” I know those inquiring are not asking for help in dealing with... Read More

Little-Known Facts about People-Counting Software


Not long ago, people-counting technology seemed straight out of a sci-fi movie. But these days, the software is fairly common—used by a wide range of end users, especially... Read More

Marketers Can’t Treat Customers as Nameless, Faceless

Today’s fitful starts at marketing personalization are remarkable for how much they take us back to the future. It wasn’t that long ago when... Read More

Forrester Research Predicts Preference-Driven Customer Personalization in 2015


Forrester Research analysts Luca Paderni and Shar VanBoskirk recently offered some interesting 2015 predictions for marketing professionals. The brief includes a special section on preference management where Paderni and... Read More