Loyalty Today

Loyalty Today

Loyalty Today is your destination for daily insights from leading industry blogs — Interact with the best minds in the business and find content focusing on customer loyalty, engagement, CEM, CRM and more all in one place!

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Where Do You Work?


Shakespeare once suggested that the labels we give things don’t really matter. While it is futile to word-duel with the Bard, I suggest he may be wrong. The... Read More

Consumers Confirmed - Retail Loyalty is All About the Experience


It seems like every retailer nowadays has a loyalty program. From the local coffee house to “big box” national retailers to almost any online merchant, everyone has... Read More

The Final Word on the Pros and Cons of NPS


I can’t take seeing yet another article extolling the virtues/lambasting the shortcomings of NPS. So I want to lay it all on the table – the pros... Read More

Rule No. 1: Clear the Roadblocks to Providing Great Customer Service

Maritz Motivation Solutions

More and more companies are looking to capture employee performance specifically related to creating great customer experiences. And that is an appropriate thing to do as long as two prerequisites... Read More

How Amazon and Other Top Companies Keep Their Customers in Focus


What do the best CEOs do to connect themselves and their companies to their customers? The habits of customer-centric CEOs like Amazon’s Jeff Bezos and Apple... Read More

A Relationship Is More Than A Moment


Sometimes it seems as if 2014 is the year of the “moment” in mobile marketing. But moments are, by definition, transient, short-lived and often irrelevant. A moment without a... Read More

Big Data: We’ve Only Just Begun

Chadwick Martin Bailey

Data has existed in the modern business world for a long time (think manila folders in file cabinets in every office on every floor). Digitized data has been around for... Read More

The Most Important eCommerce Feature is Customer Experience


I just read a new report from Forrester Research’s Sucharita Mulpuru entitled, “Must-Have eCommerce Features.” What stood out was that most of the features... Read More

Health and Wellness Rewards: Using Incentives to Drive Engagement and Healthy Behaviors

Entertainment Corporate Marketing Solutions

Rewards don’t always have to drive purchases – they can also be used to foster important lifestyle changes to increase health and wellness consumer engagement. Health care ... Read More

Voice of the Customer: Listening Isn’t Enough


While an increasing number of companies are investing in Voice of the Customer programs, many haven’t realized the level of impact across their businesses that they hoped for.... Read More

Big Data Privacy is About You, Me, Them, and Us


Today, we live in an always-on digital world. We work online. We socialize online. We shop online. We bank online. We support causes online. Not to mention, we drive on... Read More

Death By Data Silo

TIBCO Loyalty Lab

Knowing your customer is all about connecting the dots of information that represent your customer’s “footprint” across the digital spectrum. The more dots you have, the... Read More