Loyalty Today

Loyalty Today

Loyalty Today is your destination for daily insights from leading industry blogs — Interact with the best minds in the business and find content focusing on customer loyalty, engagement, CEM, CRM and more all in one place!

View All

A Tale of Customer Loyalty, Customer Experience, and Toad the Wet Sprocket


It had been six years since my wife and I had been to a concert together, so last Thursday night was a very special evening for us. We live in... Read More

3 Ways to Simplify B2B Customer Relationships


At first glance, it might seem that delivering a great experience is easier for business-to-business (B2B) companies than for consumer-facing firms (B2C). B2B companies typically serve fewer... Read More

How You Use your Digital Experience Solution is More Important than Which Solution You Use


Forrester Research put out its first ever Wave® report on Digital Experience Platforms recently.  The key takeaway from the report wasn’t the rankings of the various... Read More

Making the Move to Digital Channels is Easy!


Imagine you walk into a diner and ask for toast, only to be told that it’s not on the menu. As a customer, you would scratch your head... Read More

Big Data Enables CPG Companies to Gain an In-Depth, Personal Connection with the End User


Consumer Packaged Goods (CPG) companies have accepted for many decades that the reality of the industry is that the customers are interacting with intermediaries like digital merchants and retail outlets,... Read More

Six Most Common Customer Interaction Points


The goal for preference management is to allow preference collection to take place across the full spectrum of prospect and customer interactions. Enterprise-level businesses engage in complex interactions that... Read More

Customer Engagement Versus Experience


We’ve all seen the flood of messaging that is talking about today’s customers. If you’ve been taking a really extended vacation and don&rsquo... Read More

Modern Measures of Contact Center Performance & Customer Experience


Today’s contact centers are one of the most important components of a company’s relationship with its customers. As new channels and technologies are integrated... Read More

Reflections from the Back of the Bus: The CMO (Marketer) Challenge!


It has been a while since I last penned a piece. Summer (for those of you who have kids) tends to be a time when the challenges of balance come... Read More

Suggested Reading: Hedge Fund Trends: Mobile Commerce Retailing

Gold Mobile

According to new data from Michael Zimmerman’s hedge fund Prentice Capital, one-third of online shoppers now only use their mobile devices when shopping. With mCommerce sales trending, developing... Read More

5 Tips to Personalize Digital Customer Experiences


At the online “flash sale” retailer Gilt, success comes from breaking through the clutter, and from ensuring that their offers matter in the grand scheme... Read More

The Internet of Things: Fresh Potential for Businesses but with Familiar Pitfalls


The Internet of Things (IoT) is coming, and will transform the way businesses function forever. Many organizations are still unsure exactly what the IoT is, how they’re going... Read More