Loyalty Today

Loyalty Today

Loyalty Today is your destination for daily insights from leading industry blogs — Interact with the best minds in the business and find content focusing on customer loyalty, engagement, CEM, CRM and more all in one place!

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The rise of the influential vloggers


Have you heard of Michalle Phan, Zoella, Tanya Burr or Pixiwoo? No, neither had I until I recently ventured into the world of the beauty video logger or “vlogger... Read More

7 Items on Your Survey Respondents’ Wish Lists


We’re in the thick of the holiday season, and everyone has a wish list. While it may not resemble a handwritten letter to the North Pole, it&rsquo... Read More

Why The “Art” of Marketing Still Matters


There has been a lot of attention given in this blog and elsewhere to this idea of marketing becoming more "scientific." And for good reason - because it's actually... Read More

Framing the House of Customer Engagement Optimization


Have you ever remodeled a home where you wanted to remove a wall, only to be told by the contractor that it was a “load-bearing” wall? That bit... Read More

Three Tips to Keep Customers Satisfied During the Holiday Shopping Rush


With the holidays in full swing, retail stores are experiencing their biggest rush of the year with holiday shoppers looking for the perfect gifts for their family and friends. And... Read More

7 Ways to Monetize Mobile Instant Messaging


Recent valuations of major mobile instant messaging (IM) players on the market suggest that the larger the user-base the more valuable each user becomes. This premise may be based on... Read More

Forrester Research Predicts Preference-Driven Customer Personalization in 2015


Forrester Research analysts Luca Paderni and Shar VanBoskirk recently offered some interesting 2015 predictions for marketing professionals. The brief includes a special section on preference management where Paderni and... Read More

5 Steps to Maximizing the Profitability of Your Online Business

A few weeks ago on our blog, we talked about the evolution of traditional loyalty programs from “one size fits all” programs based on old-style customer... Read More

The Basics of Real-Time Customer Engagement: Transitioning From Traditional Marketing

TIBCO Loyalty Lab

You know you need to make the change from old-school to new-school marketing, but you can’t stop the business while the change takes place. It’s a... Read More

Insights from Big Data

Walker Information

With the growing amount of data available in companies today, professionals are asking “How do we use this data to create meaningful insights that give us a competitive advantage?... Read More

Why Operational Customer Experience Management is Displacing Market Research


Market research was developed almost a century ago, at the dawn of advertising in the 1920s. It was a response to the beginning of brand-crafting — companies wanted a means... Read More

Final Frontier for Contact Centers: Business Process Efficiency


Space: The final frontier. These are the voyages of the Starship Enterprise. Its 5-year mission. To explore strange new worlds. To seek out new life and... Read More