Loyalty Today

Loyalty Today

Loyalty Today is your destination for daily insights from leading industry blogs — Interact with the best minds in the business and find content focusing on customer loyalty, engagement, CEM, CRM and more all in one place!

View All

Mobile vs Desktop: Where We Buy and Where We Share


At this point, you know that you have to be on mobile because that’s where your customers are (60% of online shopping time is now spent on mobile, according... Read More

Can I Get Your Number? Why B2B Marketers Should Tap Mobile Marketing.


Do you know where your smartphone is right now? Chances are yes.  In fact, you probably just quickly checked your pocket.  Remember the time when you raced out... Read More

The Cashless Society: Who Will Lead the Foray?


Mobile payment is being adopted all over the world in different ways, whether it is via SMS transactional payments, direct mobile billing, mobile web payments (WAP), mobile banking apps or... Read More

3 Ways to Improve Customer Experiences on Social Media


3 Ways to Improve Customer Experiences on Social Media Customer Experience is the hot concept for 2015. Not a day goes by where I don’t see a new chart on... Read More

Avoiding the Yes Men


As market researchers, and survey researchers in general, it is our job to ensure the instruments we create are as free of potential bias as possible. This is accomplished through... Read More

How RingCentral Empowers Its Entire Organization to Deliver a Consistent Customer Promise


From inside an organization, it can be easy to think that a good customer experience is determined by the quality of the individual interactions you deliver. However, things look much... Read More

Search Personalization: Adding Context to Content


Search Personalization is here! Wait, wasn’t it always here, but is it now “permanently” here? Well, it’s often hard to dissect how far we... Read More

You’re Doing it Wrong: 5 Takeaways from #YaleInsights15

Chadwick Martin Bailey

If your brand were a meme, would it look like the one on the right? At the 2015 Yale Customer Insight Conference in New Haven, Connecticut, we heard a lot about... Read More

How Marketers Can Generate a Constant Stream of Leads from Big Data


Data is everywhere. The number of unique data sources out there is larger than any one organization can wrangle. And make no mistake – these big data sets are thesource... Read More

Fostering a Customer Feedback Culture


As insights and decisions become more data driven, it’s not surprising to have initiatives questioned with, “Do you have the data to back that up?” And... Read More

How Your Contact Center Can Help Reduce Mobile Fraud


Many of today’s banks may not immediately associate the call center with billions of dollars in online and mobile fraud losses. However, banks and card issuers might be... Read More

4 HR Assumptions That Just Aren’t True!


Because HR Best Practices exist, we don’t have to reinvent the wheel and we can benefit from benchmarking across the professional landscape. A common pitfall, though, is to... Read More