Loyalty360 recently had the chance to get some insight from Aimia. Read on for an interesting Q&A, in which Aimia addresses customer experience as it relates to CPGs, expanding upon market trends, challenges, and opportunities.

What is a marketing trend you see today?

Aimia: Loyalty is not just for Retailers any more… 

One of the more interesting trends we are seeing in the marketplace is the increased interest and engagement of the manufacturer in wanting to have more insight....

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