Apr 30 2013 | Loyalty Management: Articles
Marketing Optimization: Less is More
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The days of opening mail from the post office are nearing an end. I still get maybe eight pieces of direct mail a day; I open just two or three a week. Why? Without opening the envelope, I know the offer is unlikely to be timely, relevant or, most importantly, based in any way on who I am. So to me, it’s junk mail.
I’d be so much happier if every offer I received resonated with me. In marketing terms, it would improve my customer experience, increase my loyalty, and, in turn,…
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