Loyalty Management

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Marketing Optimization: Less is More

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The days of opening mail from the post office are nearing an end.  I still get maybe eight pieces of direct mail a day; I open just two or three a week.  Why? Without opening the envelope, I know the offer is unlikely to be timely, relevant or, most importantly, based in any way on who I am.  So to me, it’s junk mail.  I’d be so much happier if every offer I received resonated with me. In marketing terms, it would improve my customer experience, increase my loyalty, and, in turn,…

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