Customer Experience at Johnny Cupcakes? It’s Like Your Birthday

Founded by Earle in 2001, Johnny Cupcakes is a successful clothing brand that uses cupcakes as the prominent design motif of its merchandise, often replacing iconic symbols with cupcakes. The brand’s insignia is skull and crossbones, with a cupcake silhouette replacing the skull. Loyalty360 caught up with Earle to learn how his company approaches customer loyalty, customer engagement, customer experience, and how mobile and social media impact all of those facets.