May 31 2013 | Loyalty Management: Articles
5 Questions for Loyalty 3.0 Author Rajat Paharia
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Rajat Paharia is widely recognized as the father of gamification, which applies the data-driven motivational techniques from video games to engage and motivate customers, partners, and employees. In his new book, Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, Paharia explains how consumers and employees have outmaneuvered traditional loyalty programs – and what companies can do to win back loyalty and keep it.
We sat down with Paharia to discuss the concept of Loyalty 3.0 and his argument that creating loyalty that lasts now relies on companies’ ability to leverage motivational science, big…
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