Points are no longer enough
Every time I go to lunch to get my favourite noodle soup, I forget my stamp card. It’s annoying, but it’s just not important enough to change my habits. The same with my Co-Op card. Yes I’m a member, go there a couple of times a week and I have a loyalty card, but actually it’s in my 6 year old daughter’s purse – and I’m not really missing it.
