Loyalty Management

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Rethinking Gamification and How it Drives Positive Results for Your Brand

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Gamification is being redefined in the marketplace. Back in 2011, I attended an Epsilon loyalty event in which Amy Jo Kim, game designer and co-founder of Shufflebrain, was the keynote speaker. Kim defined gamifcation as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.” She reviewed the game designing mechanics with the three stages of the gamer lifecycle:  newbie (onboarding), regular (habit-building) and enthusiast (mastery) and noted the engagement levels at each stage – novice, expert and master.  She conducted an exercise in…

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