As another year comes to an end and while many of you are fine-tuning your 2016 marketing plans, we wanted to take a moment to reflect on key data trends for this year. We plowed and groomed many data trails for Epsilon clients this year and we’re pleased to report audience targeting conditions are great.

But what trends will take shape in 2016? Consider the following six data trends to help drive and sustain customer loyalty in the New Year, which we liken to groomed....

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