Most brands incorporate a rewards program into their customer loyalty initiatives. With the average person having 14 loyalty cards in her wallet, it seems to reason that rewards are an effective way to retain customers. While a retention strategy should contain a rewards program, customers are telling us that the buck doesn’t stop there. A recent survey by PriceWaterhouse Coopers found that only 1% of those surveyed ranked rewards programs alone as the top influencer of purchase.
Brand experience is identified as....