Ulta Beauty officials walk the walk and always follow up on their brand promise of articulating their personal relationships with customers through its highly successful Ultamate Rewards loyalty program.

Eric Messerschmidt, VP of Marketing Strategy, CRM, and Loyalty at Ulta Beauty, talked to Loyalty360 about the company’s approach toward developing and nurturing deep customer relationships and how those impacting customer behavior.

Q: Can you talk about Ulta Beauty’s efforts around CX....

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