Just as in real estate, marketing programs can increase or decrease in value due to location. The number one rule in real estate is now becoming the number one rule in driving customer engagement and deepening brand loyalty. And because the best way to leverage a customer’s location is through mobile, location-aware marketing is the catalyst for many marketers to take the mobile leap -- with some extremely impressive results.

Location-based marketing technology is a valuable tool for marketers because of its ability for....

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