State of the Industry: The New Customer, New Loyalty

It’s been a long time since we were clipping coupons from the Sunday paper to save a few dollars on groceries. We were content to clip our coupons while reading the paper until the loyalty card came along, acting as a new friend to us consumers. Its convenience made us feel like we received the best possible savings when we left the store, and retailers believed they were instilling customer loyalty. But what recent customer activity and frequency rates are telling marketers is that consumers are seeking deals anywhere they can....

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