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State of the Industry: Point of Sale Rewards Redemption: Holy Grail, Real Value or Too Expensive?

Imagine for a moment: You have landed five, 10 or maybe 20 years in the future. As a loyalty marketer, you are excited to learn that the ultimate customer loyalty experience has been discovered and implemented. This ultimate experience is the thing that all consumers want.  So, what is this Holy Grail of loyalty? It is point of sale (POS) rewards redemption, allowing consumers to use points or miles to pay for anything anywhere, just like dollars.

Clearly consumers are motivated by the almighty dollar....

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