Memorable Customer Experiences are the Heart and Soul of IHG’s “Share Forever”

Strong bonds of loyalty and enduing relationships among family and friends go hand in hand. Most people enjoy sharing memorable experiences with those closest to them, and through a unique customer engagement initiative, InterContinental Hotels Group (IHG) is making this possible in new ways.
 
In conjunction with the Coca-Cola Company, IHG is revisiting its successful “Share Forever” campaign. Starting on May 1st, Share Forever will let IHG Rewards Club loyalty program members earn bonus points that can be shard with others to earn free nights at any of IHG’s 5,000 worldwide hotels.
 
This brings a considerable value proposition to participants as IHG’s expansive network features a number of renowned brands including InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo Hotels, Holiday Inn Hotels & Resorts, Holiday Inn Express Hotels, Staybridge Suites Hotels, Candlewood Suites Hotels, EVEN Hotels and HUALUXE Hotels and Resorts. 
 
Both IHG and Coke consider sharing to be “what memories are made of,” so the goal is to also generate memorable customer experiences for customers, and the members of their social groups, who take part in the promotion.
 
"Human instinct is to share extraordinary moments with the people we love,” said Liz Crisafi, Head of Loyalty and Partnerships, The Americas at IHG. “That's why in 2015, we were the first in the industry to introduce sharable rewards, and today remain the only hotel loyalty program that offers them. This year, we enhanced the promotion even further to include new and exclusive offers for our most loyal Spire Elite members, such as instant earn simply for registering in the promotion."
 
In addition to being memorable, engaging and valuable, Share Forever also makes participation easy. By staying stay at any IHG property from May 1st through September 5th, 2016, IHG Rewards Club members can register for free. This will earn members at least 65,000 bonus rewards points, which exceeds the minimum requirements for a free night at any global IHG hotel or resort.
 
Furthermore, members who choose to share a night with another person can receive additional free stays and bonus points.
 
Currently, the promotion is only available to IHG Rewards Club members residing in the Americas, which includes the U.S., Canada, Mexico, the Caribbean and Latin America. 

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