Artemio Garza, Chief Brand Officer for Driven Brands, holding company of Meineke Car Care Centers, always strives to ensure the company innovates to propel customer satisfaction and service. One of the biggest ways Meineke achieves that is through its loyalty program: Meineke Rewards.
The Meineke Rewards program is the first cumulative rewards program for a leading franchise in the automotive aftermarket. The program has a simple structure, using a data-driven approach and advanced technology to understand....