As a company grows, it can be difficult to maintain a one-on-one, personal interaction with customers. Many companies choose to automate customer support to keep costs down as the company scales. But that kind of thinking can limit the long-term benefits of loyal and happy customers. There is a huge, potential return on investment for companies who can maintain personalized customer support and keep satisfaction levels high, even after they’ve grown.
What do companies stand to gain from investing in personalized....