Recently, I found myself mesmerized by my five-year-old’s battery-powered Hex Bug toys that move in and out of different habitats in an impossible-to-predict fashion. It got me thinking that today’s consumer is like one of those Hex Bugs: moving in and out of different media on different devices continuously. Forrester Research says some 87 percent of U.S. consumers and 98 percent of Chinese consumers regularly jump between multiple devices – mobile, web, and in-store....

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