Shared in-store Wi-Fi delivers valuable connectivity to consumers but the brands which make it available are missing opportunities to maximize its benefit to their businesses.

How often do you check your smartphone when you’re out in public? For many of us, reaching for our smartphones has become a reflex action; whenever there are minutes to kill — or even seconds — we’re back at it.

You’re in a grocery store queue: you check your phone. You’re waiting for a friend....

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