Despite the transformation of industries over the last thirty years and despite the advent of digital, social and mobile, the majority of loyalty programs have not advanced.  Loyalty programs date back to the early 1900s when stamp collection programs encouraged repeat purchases to drive customer loyalty. Fast-forward to the 1980s when the travel industry revolutionized full-scale loyalty programs for frequent fliers with miles-based issuance. Present day, and the majority of loyalty programs have stayed the same – centered....

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