In the ongoing fight for consumer attention, some of today’s savviest marketers have added a powerful secret weapon to their marketing mix – brand homes. With the right blend of emotionally evocative storytelling, communal experiences and exclusive merchandising, brand homes can become a physical and spiritual epicenter and an effective platform for creating deeper customer loyalty and advocacy.
Why are brand homes so effective? For starters, whereas television ads, pre-roll videos and the like aim to....