close

Contextualizing Customer Insight: Journey Maps and Personas as Interfaces

contextualizing insight data worldPersonas and journey maps can be essential tools to help support the design and development of a new digital project. As we create them though, it’s important to remember that these tools have to serve a purpose beyond just the delivered document. In an ideal situation, a persona or journey map should also be an interface.


An interface....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content

Comments 0 comments

Join Loyalty360
  • Loyalty360 Membership:
  • Access Complete Content
  • Company Member Page
  • Free Online Account:
  • Read Full Articles Join Discussions
  • And Much More
  • Learn More
Top Post
subscribe newsletter
Sign up for our email newsletter to stay up to date on loyalty marketing news, insights, events and more!
The Lyalty Pulse View All
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?