Any company would be crazy not to utilize "Cause Marketing" to their advantage, as well as to the advantage of their community. Done properly, cause marketing can be the most profitable aspect of a customer loyalty program, as it satisfies consumers in more than one way. Loyalty programs that do not include these elements may be missing out on some of the many benefits that well-designed loyalty programs can bring to both merchants and their customers.

The great majority of customers will gladly churn for a cause. Research....

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