Birds Eye® Voila!®, a portfolio brand of Pinnacle Foods Group LLC, is launching a new digital advocacy hub at birdseyevoila.com. This spring, digital initiatives will become part of the brand's commitment to inspire, enable and reward their community throughout the year.
Through a tiered loyalty program structure, fans are rewarded for brand advocacy, sharing with family and friends; earning digital engagement badges that will lead to coupons and other rewards.
“…we are....