by Mara Crisafulli, Senior Director of Client Services, Epsilon
Marketers are constantly operating in a fast-paced environment, juggling multiple tasks striving to complete projects within a short window of time. Often times, these deliverables are executed on amongst different teams within the same organization which causes a disjointed customer experience across channels.
The unification of content and message is a challenge given the size of the digital landscape and its growth rate....