BRAND STRATEGY FOR SIX GENERATIONS OF CUSTOMERS
Businesses today need to map a larger “demographic spread” of customers. A report by the Organization for Economic Co-operation and Development (OECD) found increased life expectancy in OECD countries since 1960. We must therefore consider longer life spans and more active customers among younger and older generations. So your product or service may need to connect with, and gain the loyalty of, six different generations (according to a....