With overwhelming statistics that reveal the growth and spending power of multicultural markets, it’s no longer a question of whether or not a brand should implement multicultural advertising. Rather, it’s now a question of how to do it.
We’ve all seen multicultural ads that miss the mark. Between language barriers and cultural nuances, multicultural ad campaigns run a high risk of failing to connect with their target audience. Still, that’s not to say it can’t be done. Below are four brands that....